Back to the Future

We staged a 60' style happening on Saturday. Of course I was the only one old enough to know what a 60's happening was. And yes I was at many and yes I can remember.

Our gorgeous auctionjacksonville ladies strutting their stuff, Jess, Georgina, Philippa, Cerise, Jessica, Kat, Kemisha, Julie, Lucy, Nadine, Claire, Hayley, Lottie, Daisy, Vicky, Sarah, Mayah, Becky, Tanya, Mookie, Sophie, Leah, Lucia, Debz, Amber.

I got my wish to have many of our customers, real fun and fearless women take part and some of my heroine's of the plus size online came like Lucia of and Debz of wannabeprincess. I have been in the category often in my career as youcantdothat. So having Lucia with me was fantastic.

The gorgeous Lucia getting her selfie on!

The gorgeous Debz was a natural in front of the camera.

The entire day was fantastic. Jess Clemmons of Jess and the Bandits came, what a very beautiful woman, natural person and professional entertainer she is. In Hollywood terms "A Trooper". Jess took a full part in everything strutting the still shots and made 4 appearances with Georgina Grogan on our forthcoming videos.

The lovely Jess and Georgina.
The lovely Jess and Georgina.

Having selfied a shot from last year, the wonderful Amber Drew, she of the rabbit Jessica came for the day. I can't mention all the ladies with anecdotes, what they mean to me or this post would be more of a book rather than a brief report of progress towards

Amber is a real vision in velvet.
Amber is a real vision in velvet.

Putting it in a straightforward way. We aim to have the site up and functioning with outstanding service levels and information that gives customers as much product information as we can by the 2nd of November latest. Subscribe to newsletter for S & J club introductory discount. Turning back to Lucia (size 32) and Julie (size 16). I think it is useful to see how wonderful this signature fit & flare is on both these ladies. Julie owns no fewer than 6 of our 40's inspired dresses and is inspiration in herself for me, what a pleasure it was to meet her.

Double trouble with Lucia and Joolie
Double trouble with Lucia and Julie.

OK over the next week or so we are going to put our focus on a wonderful auctionjacksonville Red Carpet collection commissioned by Yours Clothing, 18 styles in all online and in selected stores. Roadshows coming.


New styles should also be appearing online at Evans from Monday.

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Thanks to all for the fantastic inspiration, motivation and magic. Yes and to Secret Plus Size Goddess lets do a late 40's early 50's swingnight in the midlands? Next post may well be on


  • Posted by Gifi Fields on

    Lolly, Thank you, your words mean a so much to me.
    I have designed for, manufactured and supplied over the last 40 years virtually every major retailer in the UK, Europe and the US. increasingly over the years, major retailers are not looking for the Design bit from their supply chain. Just over 2 years ago, more by accident, I discovered that the plus size woman had been largely ignored, indeed stymied in her ability to obtain wonderful clothes. I love designing wonderful clothes, I love serving you and other customers with my and my colleagues skill sets. We just need to get better, and have a platform to provide outstanding products and services.

    Turning to the Red Carpet Edition, there are some signature pieces like Becky’s and Glo’s tuxedo dresses; Nancy’s hour glass dresses; Mayah’s jacquard twofer and GG’s fairytale Princess dress. Once Upon Time – The Red Carpet Edition. Feel very proud of this collection.

  • Posted by lottielamour on

    Gifi, the whole Once Upon A Time collection is just stunning – luxurious, sexy and fearless fashion pieces for women who are also luxurious, sexy and fearless. Being a part of the recent shoot was an absolute dream come true for me too, thank you so much for having me and for letting me be a part of it all. If you’d have asked me a year ago if I’d ever be a model for a clothing company, let alone one who understands voluptuous women and our bodies, I would have told you that you were crazy!

    Thank you for all that you do! xx

  • Posted by Gifi Fields on

    Thanks, Lottie, we are having a lot of fun, but we do have to make this commercially successful. And all you guys have been so helpful, helping us get there, a long ways to go. ps I just saw the 1st ever S & J video clip featuring Lottielamour and its great. We will be sending everyone a link to their videos when they all up the week after next.

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